TAPIWA MATHEW MUWOMO
Certified Salesforce CMR Professional.
Marketing Cloud and Marketing Cloud Account Engagement
Marketing Cloud and Marketing Cloud Account Engagement
PROFESSIONAL SUMMARY
Certified Salesforce Professional with 5 years of hands-on experience in Administration, Development, and Marketing Cloud, backed by 7 Salesforce certifications including Administrator, Platform Developer I, Marketing Cloud Email Specialist, Account Engagement Specialist, Service Cloud Consultant, Data Cloud Consultant, and OmniStudio Consultant. This well-rounded expertise enables the design and execution of scalable CRM solutions, automated workflows, and personalized multi-channel campaigns. Skilled in REST/SOAP API integrations, CloudPages development, and privacy-first implementations, I help businesses unlock the full potential of the Salesforce ecosystem while ensuring cross-cloud interoperability and compliance with data protection standards like GDPR and CCPA.
CORE SKILLS
Marketing Cloud
- Journey Builder Architecture
- Email Studio Configuration
- AMPscript/SSJS Development
- CloudPages Implementation
- Data Extension Strategy
Web & Development
- HTML/CSS Email Development
- JavaScript (ES6+)
- AMPscript/SSJS
- Lightning Web Components (LWC) Development
- LWC Lifecycle Hooks and Events
- Building reusable UI components
- Wire adapters for data retrieval
- Salesforce Flows
- Apex Development
- Visual Studio Code
Salesforce Platform
- Sales Cloud Configuration
- Service Cloud Setup
- Reports & Dashboards
- Validation Rules & Formulas
- User Permission Management
- Pardot Integration
Certifications
- Marketing Cloud Email Specialist
- Marketing Cloud Account Engagement
- Data Cloud Consultant
- Platform Developer I
- OmniStudio Consultant
- Service Cloud Consultant
- Salesforce Administrator
KEY ACHIEVEMENTS
Boosted Customer Engagement
Increased customer engagement by 40% using personalized marketing journeys over 6 months.
Enhanced Data Segmentation
Improved data segmentation accuracy by 25% using SQL in Marketing Cloud.
Reduced Unsubscribe Rates
Successfully reduced unsubscribe rates by 15% through effective preference center implementation.
Streamlined Campaign Launches
Integrated CRM solution resulting in a 30% efficiency increase in campaign launches.
PROFESSIONAL EXPERIENCE
Marketing Cloud Specialist
Tetrad Group
2023 - Present
- Developed and deployed automated customer journeys using Journey Builder, AMPScript, and Automation Studio
- Led the implementation of CloudPages for interactive web forms, including customer privacy center configurations
- Designed and executed data segmentation strategies with SQL, Contact Builder, and data filters
- Integrated Marketing Cloud with Salesforce CRM and third-party platforms via REST/SOAP APIs
- Built custom dashboards and reports to monitor campaign metrics and optimize engagement
- Implemented email deliverability best practices including SPF/DKIM authentication
- Developed dynamic content blocks using AMPscript for personalized messaging
Marketing Cloud Consultant (Phase Two)
Boxplay Media (United Kingdom)
2024 ā 2025
- Developed a Customer Privacy Centre using CloudPages, enabling users to manage consent and preferences, contributing to a 20% reduction in unsubscribe rates.
- Enhanced campaign personalization by implementing advanced AMPscript logic and dynamic content blocks, leading to a 25% increase in click-through rates.
- Integrated Salesforce Marketing Cloud with external systems and Salesforce CRM via REST/SOAP APIs, achieving real-time data synchronization and improving data accuracy by 30%.
- Automated re-engagement workflows and conducted A/B testing, which increased reactivation rates by 18% over a three-month period.
- Developed custom reports to provide insights into campaign ROI and performance, facilitating data-driven decision-making for stakeholders.
Marketing Cloud Consultant (Phase One)
Boxplay Media (United Kingdom)
2023
- Established a new Salesforce Marketing Cloud environment, configuring Business Units, user roles, and permissions to align with organizational structure and compliance requirements.
- Integrated Marketing Cloud with Salesforce CRM using Marketing Cloud Connect, enabling seamless data synchronization and unified customer profiles.
- Configured domain and subdomain settings to enhance email deliverability, achieving a 15% improvement through proper SPF, DKIM, and DMARC authentication.
- Developed and launched scalable customer journeys using Journey Builder, AMPscript, and Automation Studio, resulting in a 25% increase in customer engagement.
- Implemented a comprehensive preference center via CloudPages, ensuring compliance with GDPR and POPIA regulations and reducing unsubscribe rates by 10%.
- Designed dynamic email templates with AMPscript personalization, leading to a 20% boost in open rates and a 15% increase in click-through rates.
- Configured lead routing workflows between Marketing and Sales Clouds, improving lead conversion time by 30% through efficient assignment rules and user group setups.
- Built interactive CloudPages for lead capture, integrating with journeys to automate follow-up communications and nurture sequences.
- Developed custom dashboards and reports to provide real-time insights into campaign performance, facilitating data-driven decision-making for marketing strategies.
Salesforce Marketing Cloud Consultant (Ongoing Project)
Tetrad Group
2023 ā Present
- Launched and configured the Marketing Cloud instance, setting up business units, roles, permissions, reply mail management (RMM), and sender authentication (SPF, DKIM, DMARC).
- Integrated Marketing Cloud with Salesforce CRM via Marketing Cloud Connect and API authentication, enabling synchronized data flows for journeys and triggered sends.
- Built scalable, mobile-responsive email templates using Content Builder and AMPscript blocks, ensuring personalized, device-friendly experiences across all sends.
- Developed dynamic, data-driven emails using advanced AMPscript logic and DE lookups to personalize greetings, content modules, and CTAs for each subscriber.
- Implemented send classifications, delivery profiles, and publication lists to manage compliance and deliverability within Email Studio.
- Created modular email assets including reusable content blocks, layout wrappers, headers, and footersāstreamlining campaign creation for marketing teams.
- Organized Content Builder libraries using folders and naming conventions, establishing scalable systems for asset reuse, team collaboration, and brand consistency.
- Set up content automation workflows for emails and landing pages, integrating dynamic fields and externally referenced content blocks.
- Built and scheduled multi-step automations including SQL queries, file imports, data extracts, triggered sends, and data filtersāsupporting campaign workflows and lead pipelines.
- Created robust re-engagement and onboarding automations tied to entry data, behavior flags, and CRM events, reducing manual load and improving time-to-response.
- Configured error handling and logging mechanisms in Automation Studio for troubleshooting, tracking, and alerting on automation health.
- Developed interactive CloudPages for lead capture, gated downloads, surveys, preference centers, and thank-you pagesāintegrated with DEs and journeys.
- Created multi-branch customer journeys using Journey Builder, featuring email, SMS, DE entry events, decision splits, wait times, and update contact activities.
- Embedded personalization in journeys using AMPscript and journey-specific attributes to tailor each interaction touchpoint based on subscriber behavior.
- Integrated Marketing Cloud with external systems using REST and SOAP APIs for lead intake, event triggers, and cross-platform reporting (e.g., web-to-lead, content downloads).
- Implemented Connected App OAuth 2.0 flow for secure token-based access from CloudPages to Salesforce CRM.
- Used SSJS in CloudPages to query/update DEs, handle API calls, and manage form submissions with logic and error handling.
- Designed SQL-based reports and performance dashboards using Data Views and DEs to analyze bounce rates, open/click behavior, and ROI metrics.
- Tracked deliverability metrics across sends using bounce reason categorization and domain performance monitoring.
- Currently managing two strategic initiatives:
- Caiya Marketing Cloud Project: End-to-end CRM audit survey, multi-step lead capture, PDF download tracking, and package-based nurture journeys.
- Tetrad Marketing Cloud Core Program: Unified B2B and B2C campaigns, customer onboarding, re-engagement, and data-driven reporting automation.
Salesforce Administrator & Platform Developer
Tetrad Group
2022 ā 2025
- Led Salesforce org administration for 500+ users across Sales, Service, and Experience Cloud, managing user provisioning, profiles, roles, and permissions.
- Engineered over 50 validation rules, roll-up summaries, and formulas to enforce data integrity and automation across custom and standard objects.
- Built 15+ executive dashboards with dynamic filters, enabling C-level reporting, sales forecasting, and operational decision-making.
- Implemented robust security models using sharing rules, role hierarchies, manual sharing, and criteria-based access control.
- Configured Salesforce CPQ to streamline product bundling, discounts, and automated quote generation for inside sales teams.
- Maintained Field Service Lightning (FSL) setup for field technician dispatching, mobile work orders, and skill-based assignment logic.
- Automated key business processes using Record-Triggered, Scheduled, and Screen Flowsāreducing manual admin effort by 30%.
- Designed complex approval processes with multi-step criteria and dynamic approvers to support multi-department operations.
- Developed scalable Lightning Web Components (LWC) with modern JavaScript (ES6+), providing reusable and responsive UI across Experience Cloud portals.
- Created Apex triggers and classes (Batch, Queueable, Scheduled) using trigger frameworks and governor limit best practices.
- Built and maintained Visualforce pages for legacy feature parity and highly customized visual reporting.
- Integrated external systems using REST/SOAP APIs, Platform Events, and Change Data Capture for real-time syncing and automation.
- Implemented e-signature solutions via DocuSign and Adobe Sign integrations for contract management and compliance workflows.
- Managed sandbox strategy and deployment pipelines using Salesforce DX, unlocked packages, and CI/CD best practices.
- Performed org-wide performance tuning by analyzing debug logs, SOQL optimization, and governor limit management.
- Authored technical documentation for custom solutions, object models, and data processesāsupporting internal onboarding and audits.
- Delivered hands-on user training sessions for sales reps, service agents, and external partners via Experience Cloud portals.
EDUCATION, WORK & COMMUNITY WORK
Academic Background
- Specialized in economic modeling and business analytics
- Research focused on data-driven decision making
- Coursework in statistical analysis and forecasting
Business Consulting
- Translated business requirements into technical solutions
- Optimized CRM processes for SMB clients
- Bridged gap between stakeholders and development teams
- Implemented data governance frameworks
Community Contribution
- Developed and maintain 5+ responsive church websites
- Implemented donation systems and event calendars
- Provide ongoing technical support and maintenance
- Created digital content management systems for volunteers
- Mentored youth in basic web development skills
CERTIFICATIONS
Salesforce Certified Administrator
Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Marketing Cloud Account Engagement Specialist
Salesforce Certified Data Cloud Consultant
Salesforce Certified Platform Developer I
Salesforce Certified OmniStudio Consultant
Salesforce Certified Service Cloud Consultant